Category Archives: Inspiration

The Man, The History of Flight

Michael Jordan. Air Jordan. Man. Shoe. Lots of memories. Check out the website “History of Flight” where you can follow his way to success and also how the Air Jordan developed over the years. Personally I’d loved to have all of the models in that light grey color featured in the pics. Imagine the coolness of the shelf with all grey ones in a row.
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Music Painting by JUL & MAT

This one really made me smile today. Such a lovely video and the tune just makes it even better.It’s the unofficial video for Metronomy – On the Motorway. And yes, on the motorway makes perfectly sense. Just love the colors as well. Enjoy!

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Our designer friend Matt has a new site for his new design studio with his really nice work! We interviewed him earlier this spring. Take a look at his awesome stuff at Monorail™
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Konichiwa Ciao Hej Bonjour Hello Skateboard

If you’ve been reading the Rafraf blog you know that we have a soft spot for skateboards. Especially former Rafraf Amsterdam (nowadays Gothenburg). Anyway this one is such a beauty. Yet another deck I just want to hang on the wall at home. Lovely executed. Simple and likeable. It’s a collab between California based skateboarder Buddy Carr and New York based graphic designer Antonio Carusone. Buy it here!



BooneOakley is an ad agency

I love this. I frikkin love it. And stuff like this makes me wanna hit myself hard in the face because I didn’t come up with the idea myself. It’s awesome. Clever, brilliant and just pure likeable. BooneOakley rock on!

Creators Inn by Elvine

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The Swedish Gothenburg based clothing brand Elvine has started up a little project called Creators Inn. It’s basicly a hotel service but ‘only’ for creatives and most importantly it’s for free. You can book a hotel room in Gothenburg or Stockholm and stay there for free. If you’re a creative. Read more about the project here.

Adidas street art iPhone app


So clever. So right. So exactly what I would like to have in my iPhone in any city. Adidas launches the iPhone application ‘Adidas Urban Art Guide to Berlin’. This is just spot on for the target audience. How many tourist guides do actually put in any street art in their tips? Sure you see lots of museums and such but street art? Nope.
I want the guide now and I’m not even in Berlin! Make this happen for all big cities. So worth it, and with the dynamics of it it’s so easy to keep well updated by crowd sourcing. Maybe it would be something for the dudes to check into. Some sort of collaboration. Ok. Adidas. Just keep up the good work. We love you.


Sneaker Mirror installation for Kicksburgh

Yes, it’s another sneaker related post. But this one caught my eyes because of it’s originality in the interactive installation. A big mosaic is up containing iconic sneakers as the pixels. Really nice work. It was made for the specific event of Kicksburgh at Skibo Gym in Pittsburgh.

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The 4 essentials for success

I came across this analogy over how Michael Roller see the members within a successful design team. And I must say it pretty much comes down to a similar selection of people in a creative team for advertising. Read more about the different personalities at his blog Strategic Aestethics.


The Evangelist
A design team without a visionary leader is like a church without a preacher.

The Conductor
To complement the Evangelist, every design team needs a leader who directs the finishing touches on each project. The Conductor’s analytical mind helps her to ensure that no detail goes unconsidered.

The Dreamer
When analytical minds struggle with paradoxical design constraints, the Dreamer cuts through it all to offer a surprisingly fresh attitude.

The Surgeon
So many great pieces of design rely on details. A great design team relies on the Surgeon – an analytical thinker who cuts up and dissects design problems to find the best solutions.

The Jack of All Trades (Master of None?)
Every team has designers with diverse skill sets, but the Jack of All Trades might be the most talented person in your office because he can truly do everything. Recent graduates make great “Junior Jacks,” because they can contribute on a variety of levels while they gain experience and become more aware of their greatest strengths.


Slow Down London

picture-61Slow Down London is a new project to inspire Londoners to improve their lives by slowing down to do things well. Slow Down London will hold a campaign and festival (24 April – 4 May 09), offering ideas and opportunities to help us challenge the cult of speed and appreciate the world around us.