Interesting site for the launch of the Italian beer Zoogami. What kind of name is that anyway? The site askes you what you find contemporary, you write your choice. And then the remix starts. The site fetches media from, Youtube, Google Video etc to create your very own contemporary mash up video.
The outcome is recorded and stored at the Zogami site. There’s also a Facebook application for the purpose. But. Who are supposed to drink the beer? Arty people? I mean, a beer, is a beer is a beer. Still a nice usage of interactive content. Agency: Satchi&Satchi Rome