The Swedish train travel service SJ and Scandinavian air travel SAS have joined forces. Might be a bt tricky to understand for non Swedes. In the banner they’re fighting over which one is the most important. By changing logotypes and copy.
Check it here.
Copy reads at start:
We’re not fond of each other.
But for you we’re starting the trainflight. (trainflight is a made up word…which later changes into flighttrain…)
Then they keep organising the banner to suit the own company best. And in the end the copy says:
We really don’t like each other.
But for you we unfortunate have to start the trainflight.
Something like that at least. A refreshing and nice usage of a banner. Agency: Daddy