So clever. So right. So exactly what I would like to have in my iPhone in any city. Adidas launches the iPhone application ‘Adidas Urban Art Guide to Berlin’. This is just spot on for the target audience. How many tourist guides do actually put in any street art in their tips? Sure you see lots of museums and such but street art? Nope.
I want the guide now and I’m not even in Berlin! Make this happen for all big cities. So worth it, and with the dynamics of it it’s so easy to keep well updated by crowd sourcing. Maybe it would be something for the unlike.net dudes to check into. Some sort of collaboration. Ok. Adidas. Just keep up the good work. We love you.