What do people think of Innocent selling a part of it to Coca Cola

We really like(d) Innocent. We love the fresh smoothies, their lovely and funny copy and their way of approaching their customers. But they sold a £30m stake to Coca Cola earlier this year and needless to say the Rafrafs were massively disappointed. Our guys, sellouts?!

Here’s a little research made by BrandRepublic out on the streets about what people think of the whole thing. Not surprisingly we’re not the only ones thinking they made a mistake. It will be interesting to see if the brand can co-exist with the rest of Coca Cola’s sugar sweet portfolio (yeah they have water too..) without losing their identity that made them what they are today. Keep it fresh and don’t let Coca Cola put any strange stuff into those yummy smoothies.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s