Brandrepublics aprill fool is just funny.
The City’s surplus pigeon population is to be tagged with GPS technology to launch a new media vehicle for clients wanting to target consumers directly outdoors. By using RFID chips, the target location can be identified by a dispatched pigeon with a special digital message carrier attached to its feet.
Havil Folkhaurt, Creative Orchestra’s media planner, said: “We see it as a more targeted form of outdoor advertising. We can deliver a message straight to the consumer for one tenth of that of posters.