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Adidas Running is giving Nike+ a run for the money (no pon intended). Frankly it is soo nice to see different, all the case studies and examples of great mash up and innovations Nike+ tend to be the brand that everyone brings up ( we really like Nike but change is good)
You create your running maps, so far so good. Then it uses Google Street View to show your run inside a widget which is FANTASTIC. Also what they’ve done with the whole mapping interface and Flash is great.