Sneakermania at the Swedish sport chain Stadium

Is 2009 the year when caring for and collecting sneakers will go mainstream? Don’t know, but the Swedish sport goods chain Stadium put sneakers upfront in their latest update of their site. Looks nice. Some integration with Facebook for a competition and ‘inside’ tips from a sneakerhead. But who is he? He writes a column about the feeling you get from spring and new sneakers. I can’t help it but it still feels a bit ‘svennebanan’. Sorry had to put in a Swedish word there, translation goes something like ‘he is that guy’.

Anyway, still nice to see the website and the box design looks good. The navigation is a bit messy though, and the Street style section consists of 50% Converse. Boring. Why didn’t you pass by SneakersnStuff and grabbed some people around there instead?

Agency: Stadium Web Inhouse. Facebook App: Noc

Via Webbsverige

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