Re-Branding themself out of the recession ?

Today I have come a cross three examples of iconic brands that is changing their identies. Well I don’t think either of them has improved quite on the contrary… Please tell me if I am just old and conservative but I think that Kraft is the one out in the deepest water…
via Swiss Miss and FrederikSamuel
3130048984_ae59321451-480x360airfrance_rebrandkraft_rebranding

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2 responses to “Re-Branding themself out of the recession ?

  1. Tropicana feels like they want to attract people with less money so to speak…Air france is a classic why change??? And the Kraft,,,well the new logo feels a bit like when Swedish Telia rebranded them selves a couple of years ago with a crazy multicolored swirl…

  2. The new Kraft foods looks a lot like Yoplait’s.
    I like the new AirFrance. More flexible than the old one.

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