Monocle magazine opened their first physical retail space, located off of London’s Marylebone High Street, offering a highly curated selection stressing the word highly – the shop’s only 9 sq. m) of Monocle-approved items. Showcasing the full Monocle range of products created in partnership with global brands such as Comme des Garçons, Porter, Valextra, Artek and Drakes London. The shop also stocks a selection of curated, crafted products, from stationery, to cosy knitwear, to CDs, that Tyler and the Monocle editors have found on their global travels.
I went where yesterday because I wanted to see the shop it is an interesting idea to me at least. The idea of a brand curating a lifestyle… How do you guys feel about about brands expending their offer into new arenas??
Monocle is planning new stores in Los Angeles and Tokyo this year.
Photos from deardear