When will the big ones follow?

Seems like even the traditional fashion industry looking into internet when it comes to the fancy invitations for their runway shows.

It’s officially trendy, hip, swanky to send gorgeous digital invitations in lieu of paper ones,

Every season, we’ve mailed out invitations to tons of people,” Fetherston explains. “Skipping that process is greener, easier, and helps us reserve our resources so we can invest more in the actual show.

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