Social Souvenir is a community project by Danish designer Sebastian Campion.
The concept is based on 300 T-shirts that are exhibited and put on sale at the Museum of Contemporary Art in Roskilde, Denmark,
Each T-shirt is imprinted with a text fragment inspired by 15 renowned artists represented in the museum’s collection, such as Yoko Ono, Erik Satie, Marcel Duchamp and Per Højholt.
Visitors can buy a T-shirt of their own choice, the only condition being that they share a bit of personal information about themselves, or more precisely: their name and address. When paying for the T-shirt at the museum-shop, the information is automatically mapped in Google Maps, thereby making it possible to see where each T-shirt ends up after leaving the museum.